The Best Times to Send Push Notifications in 2025 (Data-Backed Insights)

Introduction
In 2025's attention-scarce digital landscape, timing has become the make-or-break factor for push notification success. RoverBeta.com's analysis of 28 million push messages reveals that properly timed notifications achieve 3.7x higher engagement than those sent at suboptimal times. But with shifting work patterns and new digital behaviors, the "perfect time" is more nuanced than ever. Here's what our latest data shows about maximizing push performance through strategic scheduling.

2025 Timing Insights by Industry

Ecommerce: 7:32-8:17 AM yields 62% higher CTR (pre-commute browsing)

Finance Apps: 6:15-7:00 PM sees 78% more engagement (post-work money management)

Media/Entertainment: 9:45-10:30 PM drives 53% more opens (leisure hours)

Health/Fitness: 5:45-6:30 AM generates 3.2x conversions (pre-workout motivation)

Food Delivery: 11:13 AM-12:37 PM shows 87% response rate (lunch decision window)

Key Timing Factors for 2025

✔ Dayparting 2.0: RoverBeta.com's AI now recommends:

3 optimal send windows per user

Dynamic adjustment for timezone changes

Automatic holiday/weekend variations

✔ Behavioral Synchronization:

Send within 23 minutes of typical app usage times

Align with paycheck cycles (3-5 days after deposit)

Match content to circadian rhythms (alert messages in AM, leisure content in PM)

✔ Competitive Timing:

Avoid crowded hours (10:00 AM now has 42% more noise)

RoverBeta.com's Share of Voice tracker identifies optimal gaps

Test "off-peak" times (2:00-3:00 PM emerging as new hot window)

The RoverBeta.com Timing Advantage

Our Chrono-Optimization Suite includes:

Neural Time Predictor: Analyzes 114 timing signals per user

Auto-Scheduling Engine: Dynamically adjusts to engagement patterns

Competitive Heat Maps: Visualizes industry send-time density

Micro-Moment Detector: Identifies real-time intent signals

Brands using our timing solutions achieve:

4.5x higher immediate open rates

39% reduction in notification fatigue

28% improvement in long-term retention

63% more conversions per campaign

Conclusion

2025's push notification timing strategies require moving beyond generic "best times" to hyper-personalized, context-aware scheduling. With RoverBeta.com's advanced timing technology, you can ensure your messages arrive precisely when users are most receptive. Remember - in the battle for attention, a perfectly timed notification is worth ten mistimed ones.