Why Email Open Rates Are Dropping & How Push Notifications Fill the Gap

Introduction
Email open rates have plummeted to under 20% due to spam filters and inbox fatigue. Meanwhile, push notifications boast 50%+ open rates. At RoverBeta.com, we explore why—and how to pivot.

Why Email Struggles in 2025

Overcrowded inboxes – The average user receives 120+ emails/day.

Aggressive spam filters – Even legitimate emails get flagged.

Lower mobile engagement – Only 35% of emails are opened on phones.

How Push Notifications Win

Direct to lock screen – No spam filters or competition.

Faster CTRs – RoverBeta.com data shows push notifications drive 2x more clicks than email.

Personalized triggers – Cart reminders, breaking news, or geo-targeted offers.

Actionable Tips from RoverBeta.com

Migrate high-priority alerts (e.g., shipping confirmations) to push.

Sync push + email – Use emails for long-form content, push for urgency.

Test send times – Our 2025 benchmark report reveals optimal windows.