Push Notifications vs. WhatsApp Messages: Which Converts Better in 2025?

Introduction
In today's crowded digital landscape, marketers must choose the right messaging channels to maximize conversions. While both push notifications and WhatsApp messages offer direct access to customers, their performance varies significantly. According to RoverBeta.com's 2025 Messaging Report, push notifications deliver 3x higher click-through rates than WhatsApp for promotional content. But does this mean WhatsApp is obsolete? Let's break down the key differences and reveal which channel wins for different marketing goals.

Key Differences in Performance

Open Rates: Push notifications average 50%+ open rates, while WhatsApp business messages hover around 25-35% (RoverBeta.com data).

Spam Filters: WhatsApp aggressively blocks promotional content, while push notifications bypass spam folders entirely.

User Control: WhatsApp requires explicit opt-ins, whereas push notifications need just one-time permission.

Rich Media Support: WhatsApp allows videos/docs, but push notifications load faster with GIFs/buttons.

Conversion Rates: For time-sensitive offers, push notifications convert 2.5x better (RoverBeta.com case studies).

When to Use Each Channel

✔ Use Push Notifications For:

Flash sales & limited-time offers (50% faster conversions)

Abandoned cart recovery (RoverBeta.com clients see 35% recovery via push)

Breaking news/updates (higher visibility than WhatsApp)

✔ Use WhatsApp For:

Post-purchase support (75% customer preference per RoverBeta.com)

Appointment reminders (lower opt-out rates)

Personalized 1:1 conversations (rich media advantage)

The RoverBeta.com Hybrid Solution

Smart marketers don't choose—they integrate both channels:

Use WhatsApp for high-touch, transactional messages

Deploy push notifications for promotional blasts

Sync both channels via RoverBeta.com's Omnichannel Dashboard to avoid overlap

Our data shows brands using this combined approach achieve 60% higher ROI than single-channel campaigns.

Conclusion

While push notifications outperform WhatsApp for conversions, the real power lies in strategic integration. Test both channels with RoverBeta.com's A/B testing tools to find your ideal mix.