New Spam Restrictions in 2025: How to Stay Compliant

Introduction

2025 brings stricter anti-spam laws for WhatsApp, email, and push notifications. Non-compliance risks fines or blocked campaigns. At RoverBeta.com, we track these changes to keep your marketing safe. Here’s how to adapt.

Key Restrictions to Watch

WhatsApp: Bans bulk messaging without explicit opt-ins; penalties for high complaint rates.

Email: Gmail/Yahoo enforce one-click unsubscribes and authentication (DMARC/DKIM).

Push Notifications: iOS/Android may throttle frequent senders. RoverBeta.com suggests capping at 3-5/week.

How to Avoid Spam Flags

Use double opt-ins for WhatsApp/email (e.g., "Reply YES to confirm").

Segment audiences – Send only relevant content (per RoverBeta.com’s A/B testing guide).

Monitor engagement metrics – Low opens? Adjust frequency or messaging.

The RoverBeta.com Solution
 

Our tools help automate compliance while maximizing deliverability. Try our free spam audit to safeguard your 2025 campaigns!